Etkie is a social enterprise that provides Native American beaders with a platform to create contemporary designs using the artistic traditions passed down from generations. Their mission is to honor the cultural heritage of Native Americans through their handmade beaded jewelry, while creating meaningful jobs for Indigenous women. I was tapped to create a suite of print materials for their 2014 collection.
Goal: Create a printed Press Kit as part of a suite of marketing materials to help define the Etkie brand, showcasing the luxury jewelry line while telling the brand's story.
To allow the bracelets' color palettes to take center stage, I used black and white photography but kept the jewelry pieces in color.
The piece was used throughout the 2014 season to promote the brand and jewelry line.
Images provided by Etkie. All rights reserved.